Cómo aprobar el examen de Google Analytics (GAIQ)

Publicado en Reflexiones el 06 de junio de 2011 por .

Éste fin de semana me he aplicado y he decidido hacer el Examen de Certificación Individual de Google Analytics (GAIQ). Si dominas un poco la herramienta es bastante fácil aprobarlo, aunque tiene alguna pregunta un poco complicada.

Hay muchas preguntas relacionadas con perfiles, etiquetado de campañas, objetivos, seguimiento de subdominios, alguna a nivel de implementación y bastantes de filtros por lo que os recomiendo que os repaséis estos temas si no los tenéis muy claros. Es imprescindible que entendáis las cookies de Google Analytics y la diferencia entre first-party y third-party cookies.

La interfaz para hacer el examen es muy cómoda: podemos marcar preguntas para revisar luego, y podemos tachar respuestas que sepamos seguro que no son correctas simplemente haciendo click con el botón secundario del ratón.

Hay 70 preguntas a responder y disponemos de 90 minutos, aunque podemos pausar el examen en cualquier momento. Tenemos hasta 120 horas (5 días) desde que empezamos el examen hasta que lo finalizamos, por lo que hay tiempo de sobra, pero la verdad es que con poco más de 30 minutos podrás acabar el examen si no dudas mucho con las respuestas.

Para aprobar se necesita responder correctamente un 80% de las preguntas, es decir, 56 preguntas.

Estas son mis recomendaciones para aprobar el examen:

  • Haz el examen con la herramienta abierta por si nos surge alguna duda sobre la interfaz.
  • Mírate los vídeos que ofrecen en la Conversion University.
  • Repásate algunos conceptos básicos de Google Adwords relacionados con Analytics (qué datos son visibles en GA, cómo se gestiona el etiquetado automático, etc.).
  • Debes tener una noción mínima de expresiones regulares (aplicadas a direcciones IP)
  • No tengas prisa para terminar el examen: hay tiempo de sobra.
  • Las preguntas de las que tengas alguna duda déjalas marcadas para revisar al final.
  • Las respuestas de las que estés seguro que son incorrectas, táchalas.

Per último, debéis tener en cuenta que el exámen se basa en la versión 4 de Google Analytics, por lo que algunas respuestas puede que no se ajusten al 100% a la nueva versión ;)

Una vez finalicéis el examen, inmediatamente os mostrará la nota y unos minutos más tarde ya nos podremos descargar el certificado, que tiene éste aspecto:

GAIQ Oriol Farré

Por cierto, mi nota fue un 91/100 :)

Etiquetas: , , ,

Sobre Oriol Farré

Me llamo Oriol Farré, soy Ingeniero Técnico en Informática de Sistemas por la UAB y estoy certificado en Google Analytics, Adobe SiteCatalyst y comScore Digital Analytix.

Me gustan las nuevas tecnologías, la fotografía, la lectura, los juegos de mesa y me apasiona el SEO y la Analítica Web.

Puedes encontrar a Oriol en:

Google+ LinkedIn Blog


69 Comentarios en Cómo aprobar el examen de Google Analytics (GAIQ)

  1. Iñaki Huerta

    Gracias Oriol,

    Muy interesante conocer tu experiencia. Desde que lo sacaron he querido hacerlo ya que creo que usando la herramienta diariamente no debe ser dificil y un certificado de google es un certificado de google.

    Muchas gracias por tus comentarios, seguro que a mi y a muchos nos sirven de ayuda.

  2. Juan Paterna

    Mi compañero Fernando Checa lo obtuvo el año pasado y sacó las mismas conclusiones que tú. Yo estoy pensando también en hacer el examen… pero es que el tiempo me mata y no puedo repasar la documentación. Pero en breve espero hacerlo.

    Saludos!!

  3. Ricard Aumedes

    Gracias por las recomendaciones Oriol, la verdad es que yo también voy detrás de hacer el examen y sacarme el certificado, que como bien dice Iñaki un certificado de google es un certificado de google, gracias!

  4. Franz

    Muy interesante leer este articulo, les cuento que yo estoy muy apasionado en aprender mucho pero mucho más sobre estas herramientas del internet ya que tengo una pagina que deseo que mucha gente la conozca, si alguien me dice por donde empiezo y que cosas son las mas importantes se los agradecere mucho, tb les invito a que den una vuelta por mi page y me digan que lese parece.

    Gracias y tb me animare a dar el examen una vez que recorra el camino que me digan.

  5. Jaume

    Felicitats Oriol! :-) ja l’has enmarcat?

  6. Oriol Farré

    @Jaume, gràcies! Encara no, l’he d’imprimir primer ;)

  7. María

    Hola,

    Interesante… ¿Hay algún curso gratuito por la red sobre GA? Yo lo uso pero creo que no le saco todo el provecho a esta herramienta y me gustaría.

    Salutacions!

  8. Riccard

    Hay un libro editado por Anaya sobre Google Analytics bastante completo. Los autores son: Jerri Ledford, Joe Teixeira y Mary Tyler.
    Saludos

  9. María

    Gracias Riccard, me lo miraré. A ver si lo encuentro en Ebook :)

    Saludos,

  10. Mauricio

    Hola Oriol

    Estoy suscrito a este blog a través del feed y cuando leí tu artículo me puse como meta personal aprobar el examen, pero no fue hasta hoy cuando me decidí a hacerlo luego de prepararme según tus consejos los cuales seguí al pie de la letra.

    Lamentablemente no aprobé, obtuve un 77% pero no me siento defraudado ya que aprendí mucho pero no fue suficiente, el examen no es fácil para usuarios que no han utilizado todas las funcionalidad de GA como son e-commerce y AdWords.

    Planeo intentarlo nuevamente el próximo mes por lo que me gustaría me pudieran aportar más material para prepararme.

    Saludos

  11. Daniel puentes Prias

    Felicitaciones por tu nota en 1 semana presentare el examen, desfortunadamente esta ingles, espero no sea tanto problema, saludos.

  12. John

    El examen es en ingles o español?

  13. Ana Daniela Zucotti

    Después de aprobar el examen escribi este artículo y me gustaría compartirlo
    Cuanta gente obtiene el Google Analytics Individual Qualification (GAIQ). ¿Hay demasiados certificados en España?

    Un saludo.

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